With the advancement and development of science and technology, electrification and intelligence have become important development directions of the automobile industry. During this development process, many automobile companies are actively exploring and deploying, hoping to occupy a favorable position in future competition.
On November 30, BMW Brilliance Automotive Co., Ltd. and Mercedes-Benz (China) Investment Co., Ltd. announced the signing of a cooperation agreement. The two parties will establish a joint venture in China to operate supercharging in the Chinese market with a 50:50 share ratio. network.
According to the plan, by the end of 2026, the joint venture plans to build at least 1,000 super charging stations with advanced technology and about 7,000 super charging piles in China. The first batch of charging stations are planned to start operating in China's key new energy vehicle cities in 2024, and subsequent charging station construction will also cover other cities and regions across the country.
BMW and Mercedes-Benz have reached a cooperation in the Chinese market, or more precisely, they are working together to keep warm. According to data, in the first 10 months of this year, BMW’s pure electric model sales exceeded 78,600 units in the Chinese market, a year-on-year increase of 211%; Mercedes-Benz’s pure electric model sales exceeded 80,700 vehicles, a year-on-year increase of 90%. Judging from this growth rate, the performance of the two can be said to be very impressive. However, considering issues such as brand awareness, corporate size, sales base, and significant price cuts of models, the market performance of the two is very average, and there is still a large gap between them and many new car-making forces.
This time BMW and Mercedes-Benz are focusing on electrification and jointly responding to the challenges and opportunities in China's electric vehicle market. Will they create any "miracles"? let us wait and see.